Washington Credit Union League

Forget Your Username and Password?

Username

Password



	Section Contents Programs and Events Home Events Calendar Webinar Archive Networking Councils CUYDC National Certification Programs Awards Summit Awards National CUNA Awards Chapter Awards Spectrum Marketing Awards Capitol Advocacy/Chairman's Award WCUF Legacy Award Related Pages CUNA School and Conferences Tools and Links Site Home ATM Locator How to Join a Credit Union Careers at a Credit Union About WCUL Contact Us			Spectrum Marketing Awards The Spectrum Marketing Awards is a volunteer-driven awards program to honor excellence in credit union communications and marketing. Any League member credit union who has produced, or had someone else produce, a communications or public relations piece can enter. The 2009 Spectrum Awards contained some new and exciting changes: A brand new Media Relations category, a special exhibition category for Social Media, updated asset categories, and a new early/late entry fee system. There was also a special “barrel and suspenders” award given for the entry that demonstrates the biggest impact for its budget. 2009 Winners The best of show for 2009 went to STCU for their Annual Report. A spreadsheet with a full list of 2009 winners is available for download, and so is the 2008 winners list. Categories The 2009 categories were: newsletters print coordinated campaign branding in-house creative annual reports website broadcast media NEW: media relations NEW: social media (exhibition category) Asset Categories The asset categories were restructured for 2009 to keep the competition evenly distributed. Less than $25M $25 - $50M $50M - $150M $150M - $350M $350M - $600M Greater than $600M Feedback and Critique All Spectrum Award entries receive a detailed critique from a group of professionals in the communications field. This type of feedback can be invaluable as you move to refine your marketing process. Questions that might be answered include: How does your work stand up against that of other credit unions? Does it communicate your message clearly and creatively? How could you improve your marketing materials to make them more effective? Awards Luncheon Spectrum Award winners were announced during the Spectrum Awards luncheon at 12:30 on Thursday, September 17, during the League’s Annual Convention in Bellevue. 2010 Spectrum Awards The deadline for the 2010 Spectrum Awards has not been announced. If you have any questions, please contact David Bennett at dbennett@waleague.org.